Liverpool FC unveiled their brand new Warrior away football kit for the 2012-13 season
The first Liverpool FC Away Kit Warrior under the new Warrior partnership has been designed to reflect the city of Liverpool’s maritime heritage.
Following Warrior’s design direction of modern tradition, the new kit is inspired by Liverpool’s away kit from 1900-1906 which featured the yoke detail in recognition of sailors and the huge influence of the docks on the city at the time.
Having seen Liverpool’s new home jersey, it’s clear the the American sports apparel brand has drawn inspiration from the clubs rich heritage with a retro look that detracts from previous kits developed under previous sponsors Adidas and Reebock.
It’s been said that the design of the “Liver Bird” has caused a bit of a stir, with families of Hillsborough victims labelling it “insensitive”, even though captain Steven Gerrard has hailed the design as one the “embodies everything that is great about Liverpool Football Club”.
But what do Liverpool fans think about not only the new look, but also the growing tendency of American sports companies striking deals with top flight European football clubs. Good or bad?