Liverpool 12/13 Warrior Away Football Shirt

Liverpool FC unveiled their brand new Warrior away football kit for the 2012-13 season

LFC Away 12/13

Liverpool Away kit 12/13

The first Liverpool FC Away Kit Warrior under the new Warrior partnership has been designed to reflect the city of Liverpool’s maritime heritage.

Following Warrior’s design direction of modern tradition, the new kit is inspired by Liverpool’s away kit from 1900-1906 which featured the yoke detail in recognition of sailors and the huge influence of the docks on the city at the time.

LFC Home and GK 12/13

Liverpool Home and Goalkeeper 12/13

Having seen Liverpool’s new home jersey, it’s clear the the American sports apparel brand has drawn inspiration from the clubs rich heritage with a retro look that detracts from previous kits developed under previous sponsors Adidas and Reebock.

It’s been said that the design of the “Liver Bird” has caused a bit of a stir, with families of Hillsborough victims labelling it “insensitive”, even though captain Steven Gerrard has hailed the design as one the “embodies everything that is great about Liverpool Football Club”.

But what do Liverpool fans think about not only the new look, but also the growing tendency of American sports companies striking deals with top flight European football clubs. Good or bad?


Bolton Wanderers announce Adidas Kit Deal

Bolton Wanderers Football Club can today announce that from the 2012/13 season, Wanderers’ kit will be supplied by adidas, the world’s leading football brand.

The choice of adidas, with their unsurpassed heritage in football, was one the club saw as beneficial to both players and supporters alike.

This brings to an end Reebok’s record 22-year partnership as the club’s technical kit sponsor, the longest kit partnership in UK football history.

Reebok’s partnership as stadium naming rights sponsor will continue, reflecting Reebok’s heritage as a Bolton-born brand.

The kit and training wear will be launched from June, with all kits featuring adidas performance fabrics ClimaCool and ClimaLite technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin and in key heat zones.

This new long-term kit partnership will give adidas exclusive rights to provide all playing, training and replica kit for four years.

Manchester United 12/13 Home Kit


Manchester United will play in a new Nike home kit inspired by the city’s industrious past this season. The 2012-13 shirt will feature the iconic gingham check that hailed from Manchester’s famous cotton mills and is 

Manchester United Football club’s success has been founded on the traditional values of respect and hard work. Those values are what made Manchester the city it is and from the mid 18th century the cotton mills there were prolific in the industry. From those mills came the gingham fabric, an iconic check that like Manchester United is famous around the world and is now – for the first time – used on a Manchester United home shirt.

The tonal gingham in traditional and iconic red gives the home shirt a bold new look.  The black v-neck collar gives the shirt a contemporary look. The inner back neck graphic on the shirt reads, ‘Forged in Industry, Striving for Glory’; paying tribute to the cities industrial past but also the club’s hard-working ethos.


The new home kit is made from Nike’s ground-breaking recycled polyester, making it Nike’s most environmentally friendly kit ever produced.  Each kit (shirt and shorts) is made using up to thirteen recycled plastic water bottles.  This innovative manufacturing process reduces energy consumption by up to 30% compared to manufacturing traditional polyester. Since 2010 Nike has used an estimated 1115 million recycled plastic bottles to create its high performance kits.

The kits are made out of 23% lighter fabric with 20% stronger knit structure than Nike’s previous kits and feature Nike Dri-FIT technology to wick moisture away from athletes to help keep them cool and dry on-pitch.

Kits have bonded re-enforced t-bar junctions that support critical seams on the shirt and shorts and inner welded seams with a flat finish construction to improve comfort and performance.  Temperature regulation is helped by ventilation zones, consisting of a series of tiny laser cut holes from the under arms to the waistband, allowing air to circulate to keep players comfortable.

I, for one, like the new look of the kit. It’s something different for United and has a rich historical significance to it. However, I know there are those out there who have voiced their disapproval of the kit and Nike’s continuous tendency of producing mediocre kits for the teams they sponsor. What are your thoughts?

Real Madrid 12/13 Adidas Shirt Leaked


Spanish newspaper AS revealed what seems to be the new Real Madrid 12/13 Home football shirt made by Adidas, commemorating the 110 years since the club’s foundation in 1902.

They also announced that the away kit will remain black, and the third kit will be green. After the success of the red shirt, Madrid hopes to repeat this success with this green colour that was worn once in its history. It happened on August 25, 1965 in a friendly against River Plate in Caracas. Madrid was on a tour in South America and only had their white kit. Because of a colour clash with the Millionaires, Madrid was forced to change their kit and borrow a green shirt. The match ended 1-1.


Arsenal 12/13 Kit

Yesterday, Arsenal launched their new kit for the upcoming 12/13 Premier League season.

Arsenal’s kit has deep heritage and tradition and football fans worldwide know the north London club by their renowned red and white colour way in the shirt, with a block red body and white sleeves.

The new playing kit, however,  features a blue hoop detail inspired by the home kit socks worn in the 1930s under legendary manager Herbert Chapman.

The origins of the blue (obsidian) design features lie in Chapman’s innovative approach to the game. Arsenal manager between 1925 and 1934, his guidance took the Club to three league titles and an FA cup victory during that time.

Could this inspire Arsenal’s young squad to break the clubs long-standing trophy drought?

Check out the kit launch video link