Bolton Wanderers Football Club can today announce that from the 2012/13 season, Wanderers’ kit will be supplied by adidas, the world’s leading football brand.
The choice of adidas, with their unsurpassed heritage in football, was one the club saw as beneficial to both players and supporters alike.
This brings to an end Reebok’s record 22-year partnership as the club’s technical kit sponsor, the longest kit partnership in UK football history.
Reebok’s partnership as stadium naming rights sponsor will continue, reflecting Reebok’s heritage as a Bolton-born brand.
The kit and training wear will be launched from June, with all kits featuring adidas performance fabrics ClimaCool and ClimaLite technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin and in key heat zones.
This new long-term kit partnership will give adidas exclusive rights to provide all playing, training and replica kit for four years.